If youre asking me, Shad, in 93 I was basically working with Letraset and I was really into the "squared out look", like the kid of boxed-justification you see on the back of Nirvana's BLEACH.
Stretching wasnt really too feasable at the time, but I remember even as early as 91 (I was in high school) I remembered seeing alot of Ned's Atomic Dustbin stuff witht the same streched text look I take issue with here and I thought it looked bad then too. DOnt really recall anyone thinking that Ned's "breaks the rules and pisses off "propper" design school of thoiught. "
In fact MaxFlo, by that logic, theres alot of Church Social Groups out there producing very "ROCK"styled t-shirts and newsletters.
If ONLY they new the history of how their Church Bulletins came to be so fuckin PUNK ROCK!
Um....the text on this poster that I had originally taken issue with was obviously set in digitally. WITH a computer.
Again, my problem with this text is that I think (in my OPINION) that it detracts from the poster as a whole. If you are working on an entire poster, you should pay attention to all parts and make them work together.
This isnt about kerning, or digital or any of that. Even in 1993, stretched text looked bad, regardless of who did it. It would have taken LESS work on the artists part to NOT stretch the text. In my opinion, it would have made this poster work better.
Im not impugning Kuhn, or his history, or his aesthetic, the era he came up in or anything else people might want to reframe this as. You dont see alot of strecthed typography in the Family Dog Stuff (an NO, psychedlic type isnt the same thing), Peter Saville, Reid Miles, Saul Bass, virtually all the great s that predate Kuhn, so I dont think thats vaild.
Stretching typography. Either digitally, thru photostat, exposures, whatever, IS and HAS been for a long time a LAZY solution to a design problem. It compromises the type and looks cheap. And that doesnt have a damn thing to do with computers.
Is Kuhn a legendary artist worthy of respect? Certainly. But that doesnt make his type choice a good one.