Um....the text on this poster that I had originally taken issue with was obviously set in digitally. WITH a computer.
Again, my problem with this text is that I think (in my OPINION) that it detracts from the poster as a whole. If you are working on an entire poster, you should pay attention to all parts and make them work together.
This isnt about kerning, or digital or any of that. Even in 1993, stretched text looked bad, regardless of who did it. It would have taken LESS work on the artists part to NOT stretch the text. In my opinion, it would have made this poster work better.
Im not impugning Kuhn, or his history, or his aesthetic, the era he came up in or anything else people might want to reframe this as. You dont see alot of strecthed typography in the Family Dog Stuff (an NO, psychedlic type isnt the same thing), Peter Saville, Reid Miles, Saul Bass, virtually all the great s that predate Kuhn, so I dont think thats vaild.
Stretching typography. Either digitally, thru photostat, exposures, whatever, IS and HAS been for a long time a LAZY solution to a design problem. It compromises the type and looks cheap. And that doesnt have a damn thing to do with computers.
Is Kuhn a legendary artist worthy of respect? Certainly. But that doesnt make his type choice a good one.