why this poster succeeds, and why the use of the parody is excellent in this case:
- the deaths are a cheeky band. they write lyrics of drinking wine and sing in fake british accents. while not a joke band for sure, they use humor in their lyrics and delivery, albeit subtle. so, the cheeky-ness of using "the jazz singer" artwork, or just the cheeky Neil Diamond reference works on that level.
- the obvious skull=death refrence further ties the poster to the band.
- the deaths have some very neil diamond sounding songs, so this succeeds on that level as well.
- the deaths are from fargo/moorhead but now live in the twin cities. what that means is a majority of the people attending this show and seeing the advertising for it are familiar with the band on both a "i know your band" level, and possibly an "i know you guys, personally" level. that means this parody and will not go unappreciated.
it's a perfect poster for that band, in that town, for that crowd.
and remember, not everyone is old enough to be a grandpa yet. we still have time to fuck around and play with ideas WE'VE never used before, although all of our SENIOR contemporaries have explored them. especially when they're so on-point for the poster.