rock* i know the artist your talking about. it wasn't elvgren.....i want to say mayo olmstead but i don't think it's him either. there are about 3 pages devoted to him in 'the great american pin-up' book ( he's actually a favorite of my wife's because it's so bizzare).
thanks think* nice timing. i'm waiting for a call from a company that might want to do a whole years advertising in this style ( i kno it's more shepard fairey than scrojo but...what ya gonna do). keep your fingers crossed.