like most gigposters from st. louis - i never see them. i really don't think many of these get postered anywhere. i think they're just computer print-outs that get hung in maybe ten places or so. that's my guess.
pm - i think the poster took maybe a day or so. not long. i work REAL fast. the most work came in cutting the color overlays and taking the thing apart. putting it together was fast and fun. besides, it was the only way to figure out how those guys (who lived in the culture that created that ad) thought. i needed to try to become them in a way. so, i had to do this long drawn-out process to learn their (graphic) language. it's something i love to do - it's how i expand my 'vocabulary' and integrate their ideas and thinking into my mind. by the time i did that penis-cop poster years later, i could do that 'tool ad' look without blinking. i think that penis cop poster took an afternoon. it's been ripped so many times that by the time it filtered down to a cheezy frat-boy dorm room poster i was actually rather complimented. it means my work has become the sort of design language that others feel the need to learn and interperate in the same way i had to learn and interperate the 'tool' poster. it's when i know that i'm onto something a little bigger than myself - a lrger cultural dialog that i find really fascinating.
another thing i wnt to point out - those old ads were all done in letterpress with lead type. it's a look that really can't be re-created in other methods. in order to give that 'clunk' look to the typography that can only be had with letterpress, i mixed two different typefaces together (demi-weights of franklin gothic and futura). i had the type set in coldtype both ways and then cut them all apart and mixed them together almost at random. the result is that even thought these two faces look almost the same, they are very different, and when you put them side by side they give a clunky clash that buzzes. the result is some type that gives the feels of letterpress that is done in an entirely different way. that points out the extremes i went to in thinking this shit through.
there werre also small 11x17 b&w posters to go with each event that played off the poster previous and they became one of the finest series of posters i've evr done. i still drag them out once in a while and lay them out consecutively by date and watch my thinking fine tune and become something totally new to me.
pm - i guess it did read like that. sorry. i just assume that everybody here knows that you and jeff are not stupid, liitle or kids. but there do seem to be a lot of those little fuckers causing trouble on this site. ignorant lot, ya know?
rich - i've heard that from every client for over ten years. almost daily. uhg!
i love it when you stupid little kids argue. it makes me feel vindicated for my cranky attitude. (go figger than one out).
pm - i 'hate' this one for a number of reasons. in a big way it almost ruined my 'career' in that it became the style i was known for, even though it started as a one-shot joke. and then a million people accused me of all kinds of awful things (lazy, theif hack, etc. you've seen most of that stuff on this site. it's been going on for over a decade). it also became one of those styles that everybody took on as their own, never once thinking somebody came up with this idea alone. in a big way, i'm still having to live this damn thing down. an awful lot of people made an AWFUL LOT of money off this idea, and i sure as hell didn't know how to exploit it. i'd been experimnting with this stuff in my collage approach to design, but actually taking an ad, deconstructing it -tearing it apart - and rebuilding it into a new ad wholly inappropriate for the subjct matter became a classic punk dialog.
so, i do appreciate this thing, but i need to distance myself from it simply because it sort of my frankenstein monster. it's constantly trying to bring me down, ya know?
i did this thing in 1991 (pre computers, pretty much). this is probably THE poster that freaked out more people than any poster i've evr done. up until this poster, really nobady had really done an appropriation of an old ad quite as balls-out as this. it totall bugged out seattle. the poster got better reviews in the paper than the events listed on it. i actually had intelligent, sophoisticated folks tell me that this poster changed their lives. it was written about in the design press all over the planet, most notably in a famous article by steve heller titled 'the cult of the ugly' where this one was used as an example of 'good ugly' as opposed to 'ugly ugly'. afte this poster hit the street there immediately popped up a thousand imitation versuions. old ad appropriation became one of the hallmark styles of music underground circles and 'grunge'. major companies like urban outfitters hired me to establish their look based on this style. old navy specifically went after this style (along with csa) as the style for them to steal as their corporate look (this was ascertained in court where this and my urban outfitter stuff was used in evidence). this is most likely the most important poster of my entire career and maybe my high point as a theorist. this is most likely the one piece i'll be remembered for in 'art' history.