speaking figuratively, franky. however, i do know a lot of people who sacrificed a big chunk of their lives dedicated to certain design artforms, only to have them usurped by academic swine. they might as well have died.
the funniest part about this 'academic swiss' style is that when computers came along and showed how easy it is (computers work on grids, ya know) that the human hand is not necessary to do swiss design (thus truly being an 'endpoint' design style) you started to see all of the major institutions start to frantically grope for new directions - postmodernism, new wave, vernacularism - all the time never acknowledging that people like us - the lowly rabble of popular culture - had beat them to the punch decades ago. so, they still don't acknowledge what we do in proper 'design history'. all 'new' innovative design ideas have salways got to emerge from the 'thinktanks' of academia. so, we get appropriated by geeks like tibor and scher and grieman etc., never even acknowledging the people who died for this crap. they think because they found it in a store somewhere they discovered a new style to name and adopt.
sandard - i trul stand by my statement. a chimp can do this shit. the swiss design system is essential a standard (no pun intended) grid with clean clear (helvetica) typography adhearing to the grid. it was a design system to end all design, the final stage of human intellectual developement.
but, like hynes and plastk admirably pointed out, it is a STARTING point, not an end point.
they taught this system in schools (still do) because you CAN teach it - to ANYBODY! even the slow kids. it became 'good' design because it was all that's taught in academia.
what we are (all of us on this sight) doing is the antihesis of this sort of design. we are doing the HARD STUFF - out in the trenches. and i'll be damned if i'll see some junk like that show up here and go heralded as 'good'.
i care about this stuff. it's been my life forever.
ah! it's about jermaine, huh? just because i don't like jermaine, you take it upon yourself to try to trash me every chance you get, huh? very clever of you!
did it ever occur to you that just maybe i may be right to dislike jermaine? like maybe he's been a real prick to me for a long long time, and that maybe he isn't a prick to you at all? ever think that could be a possibility, frank?
i won't let this be because i clearly stated that i thought this was a bad poster and clearly explained why i thought that. then everybody here, including you frank, saw fit to jump my ass and try to give me a good reamjob. on top of that you didn't manage to get it wet, so now you're acting all innocent and coy. me, i feel used. maybe a little raped.