jeph - ya know, the point i was struggling to make was to point out that the choice of illegibility is realy no different than puting on a flower, or a dead baby or a saturn vs. a lexus, or yellow or red. all of these things mean something to the casual viewer (depending on their interests and backgrounds and sghared experiences) and will attract ot turn away people depending on how we use it. the instinctive skill of the human mind in doing this is the root basis of advertising, marketing , even art and language - dare i say CULTURE. the mere fact that you reacted negatively to illegibility is just another tool at the designer's disposal to control the message in the viewer.
same with with no color pictures in newspapers. same thing.
to be honest, i have always been able to read this just fine, but then i've been initiated into that subculture. never had a single problem reading this. in fact, i first spotted it from a passing vehicle and pulled my car over to pick it off a pole.
so, the rest of this conversation is up to you. if you reject this poster's communication technique, then you don't get, then it's not for you. that is the point. beyond that, i can't explain any more.