now, i feel this is a much finer example of what f27 does so damned well - the re-creating of the common and benign (even beneath noticing) of the environment that surrounds this culture. they are extremely good at taking the everyday world and re-defining it as a profound comment on the subject of the band and the club and the CULTURE it denotes.
i think this poster is a far, far better effort than the 'porn ad' device. compare the two and just see it for yourself - this kicks the porn poster's butt on very subtle levels. it's like the idea comes thropugh with a crystaline brittle strength. the porn poster turns into a goopy porridge in comparison.
of course, considering some of my criticism of f27's past work, i'm going out on a limb here (and i figure i'll be lynched for my comments)... BUT:
i 'm not very impressed with this poster (compared to all of you). to begin with, i've seen the 'old ad' idea pretty much done to death over the last few years, so i've got to pass on that as a concept. the contrast of 'new' vs. 'old' porn is a good starting point, but the idea expressed here is clumbsy and not very conceptually thorough. the idea behind good vs. old in the porn world (tied in with the ideas behind this band) present a much more complex vision than what is portrayed in this poster. it's like a 'level 101' course student exercise as a result. the simple juxtaposition of iseemingly conceptually contrasting images is frankly not enough to convey an idea in MOST cases - a little tweeking and re-interpereting is necessary. that is the case here.
i also think that the color scheme is a head-scratcher. i also thinkt he 'concept' of putting the 'want ads' into the computer may have served a 'figure-ground' problem, but it really turns the thing into a testural mess. the textures actually clash (very hard to do - except by accident).
i could go on, but i think my basic points are made at this point. keep in mind, i think the f27 team does some of the finest poster work being produced in america. i just see this as being rather a weak effort for them, and therefore worthy of a stiffer crit. hopefully by looking at the best of the work on this site and trying to really see it inside of the larger context of visual language, we'll begin to realize the more subtle nuances of this dialog that get overlooked by so many here. there is SO MUCH MORE we can all do with this poster thing than we are actully doing. this poster seemed like a good place to start and i hope f27 is streong enough to not get all personal. it feels like a blow-off, rather than a real intellectual challenge.
lyman hardy is great. one of these days i'm going to swamp the site with a bazillion jason austin flyers that are pretty damned cool, too. there was a very twisted and dark psychotic-delic thaing going on in austin back then (late 80's). combine early kozik with lyman hardy (and throw in those jason austin flyers i mentioned) and you've got a triple whammy of inveterate unapologetic poster making motherfuckers. (even if i do say so myself.)
besides, 'lynching' was a practice of (famously) the southern u.s. when i think of racial murder in south africa, i think "south african necktie" and a few other horrid things. was lynching a south african 'activity'?
nope. if you had this on a shirt, it's news to me.
over the years i've seen a LOT of my poster printed on t-shirts without my permission. often they're being sold on ebay. i try to stop those who try to do that, but i can't seem to catch very many of them. bootleggers are too fast and fly.