the way out club is less than three blocks from my home. yet, i've never seen this poster. i never see ANY posters of interest in st. louis. are these things for real, or are they just done by budding young designers to flesh out their portfolio? are these even for sale? does this thing exist outside of the designer's mind?
does anybody out there reay post POSTers anymore? are these things really still POSTers?
i don't know if there is an answer to that question.
is this posssibly the same 'gut' as the hell's angel-turned-hippie poster maker from the 1960's? it would be real cool if it was, but i think that gut is dead now. he also set up and ran the first 'head' shop in the haight. he was a legend.
i think it's interesting that you guys want to discuss layout.
this is a pretty simple layout - headline/picture/text. basic 101-level stuff. any shmuck could do it.
i chose this route because i wanted to throw ALL of the weight and emphasis on the black happyface. i even went to the point of having the face crowd out the headline type and bow the border out (all devices to throw the concept and the viewer's eye back to that damnable happyface. i basically wanted the black happpyface to be the whole joke, so i forced the issue. ever seen a blackhappy face before? i sure hadn't.
anyway, this design was a simple quick poster and i used simple quick devices to do it. i actually have grown fond of this thing over the years (it's from, maybe, 1996.) i think it carries a lot of primitive strength. i also think it's funny.
it also looks accidental, like a total amateur did it. it gets hard to make things look ignorant without becoming too self-concious in the attempt. try it sometime. faking stupid and being stupid are two very different things.
another point for discussion concerning layout: if you examine the posters on this site, a HUGE portion of them follow this same primitive layout scheme. even more simplistic is 'picture/headline/text' - the sort of thing that ends up looking like a gag-panel cartoon. watch for them and you'll see them everywhere.
hess tends to rely on the 'headline/text/picture' layout. it's the 'upsidedown' gag-panel layout.