this is max shreck playing draculka in the first silent version of bram stoker's novel. due to copyright problems the film was titled "nosferatu". it was directed by f.w. murnau about 1922, i think. recenbtly there was a popular movie about the making of this old silent classic were the conceit of the film was that max shreck (in reality a very mysterious figure) was a real vampire, with all the predictable vampire problems that would ensue.
so, that's a quickie history of this image. not too obscure, but very scary. the blood/whisky name makes a funny reference.
nosferatu is still just about the creepiest vampire movie ever made. check it out.