a common mistake. john pasche designed a couple of way cool posters for them (like that art deco euro-tour from back in the early 70's) and they asked him to do a logo. they paid him about $150 for it. i also read that they 'made up for it' later when they paid him another $500 (or so i read somewhere) for some 'additional work'.
highway robbery, if you ask me. how many millions in product has that logo moved? and they paid him what!?!