this is pretty much what rock postering looked like in the 70's. at least in seattle, where this is from. it's done as a silkscreen cardboard showcard style by an outfit called zeppelin studios.
- (at least i assume. it could have been done - if it's early enough - by an actual showcard company that did rodeo posters and such called the 'washington poster company'. they were an actual old showcard company like hatch and actually did a hendrix and a joplin poster that are highly collectible).
zeppelin studios were a bunch of hippies turned professional designers and were the shit in the 70's in seattle. they did some really great work - and some really bad work, too, as they got old and bored. by the end of the 70's they were a signpainting company and pretty much quit on the poster stuff.
this poster looks like prime zeppelin studios work to me, though.
thank god punk came a long and fucked everything up. imagine a world where this was the height of cool...
it's always hard designing a poster with another person's illustration. i can't really crop or re-work their stuff like i normally do without destroying the integrity of their work. so, i generally have to do some solid "design" work using their image as an element instead. it's a tough transition to make.
there's always been a lot of debate about "design vs. illustration" on this site (a lot of it toungue-in-cheek), but this poster sorta starts to point out the basic and inherant differences between the two. alan did the drawing (the illustration) and i designed with it as an element of the total piece - "illustration" and "design". two different activities.
a lot of poster work combines everything all at once (even printing). but, there are differences to the actual activities. they're subtle and intertwined, but different.