I got it too. Seems as though they are casting a fairly wide net.
My feeling about this sort of thing these days is, if someone contacts me personally and tells me why they want me specifically in their show, I'll read their materials and consider it.
If I'm just one in a few hundred bcc's...I hit delete.
That's pretty much my feelings. Good to hear everyone else is on the same page. The idea seems really awesome, but something felt strange to me when I read the email..."casting a wide net" pretty much sums up what bothers me about it.