Awesome Letterpress Show
Have you guys seen this video? It's all about the Hatch Show Print shop.
American Letterpress: The Art of Hatch Show Print - YouTube
First line sums it up for me: Advertising without posters is like fishing without worms.
advertising through the 1990s without posters is like fishing without worms
That's a pretty high opinion of posters, which isn't as applicable nowadays as it is before. After all, the internet has changed everything.
And there are a lot of avenues today than it was before. Poster absence in your marketing efforts will not affect you that much. Even a website will do.
Well it's quite an institution for sure. I think they can let go of the rotary phone though.