I'm very happy with how everything's been going - as a direct result of the EP cover a gig promoter has gotten in touch offering work to produce three gig posters with free reign on the design! Very happy. But I wondered if anyone here has any ideas as to how to broach the subject of payment? The EP cover was for a friend's band, pro bono, but since they pointed the promoter my way the subject hasn't come up. I'm not after a fortune, but even an arbitrary sum that I can guage my progress against. How do you guys bring it up?
Are you responsible for printing or just the artwork? I'd say that's the single biggest consideration here...
Either way you can always start the conversation by asking what their budget is, especially since you're starting out, though it's often best to lead off that negotiation when you're better equipped to do so. Also, is the poster going to be sold as merchandise, or is it purely an advertisement? If selling them is viable, and the bands are on board, that arrangement needs to be explicit (who gets what).
Money is hard for a lot of people to talk about but it really shouldn't be. Ask about budget this time and if it's lowball, explain that for twice as much you can really spend the time to make a badass poster that's going to hype the show. The promoter is a business person so their motivations are your primary focus when working out a deal that works for both of you.
Process-wise, the artwork itself came together very quickly indeed, as did the extra touches on the lettering. Replicating the font I wanted and getting the bold lettering together was far and away the trickiest part. I stand to learn an awful lot when it comes to typography and layout, but I'm nonetheless very pleased. If I do say so myself, for what I'm trying to achieve I don't think I need to worry in the art/drawing dept. I don't mean to blow my own trumpet - I am so very aware that that alone does not a good poster artist make.