Rates for re-usage of existing graphics

**Earl K** · 08-20-2008, 09:54 AM

We did the graphic identity and printed matter for a one-night thing last year, and the company have contacted us again this year to redo the identity.
They want to use the same graphics as last year, only changing the color palette and dates etc. So it's basically a smaller production job.

We want to charge them a percentage of what they paid last year for re-usage of the graphics, as last years contract only included usage for the one event.

My question is if anyone here have done this, and what rate would you charge? Is there a standard rate? We were thinking 10% of last year's total, in addition to the price we're charging for this year's work.

Thanks!

Erling

**lil_tuffy** · 08-20-2008, 10:13 AM

I'd say whatever is more - 15% or your minimum fee. By minimum fee, I mean the bare minimum you would accept to do any work. Say you got paid $1000 for the gig last year and your minimum fee is $300 - that's better than the $150 you'd get as a percentage.