Danger in using brands in your work?

[seireyho]

i.e. nike swoosh in a poster?
I've noticed other posters with something similar in it, for example, the old-school vans slip-ons poster.
Is this a no-no, use at your own-risk type deal?

[mono_666]

I am wondering about this too

[HYNES]

i.e. nike swoosh in a poster?
I've noticed other posters with something similar in it, for example, the old-school vans slip-ons poster.
Is this a no-no, use at your own-risk type deal?

Id guage theres a fairly big difference between using a registered trademark like the nike swoosh versus using an associat6ed object like the actual shoe itself.

[Hrabovsky]

Do whatever until you get a serious letter.

[seireyho]

True.

[JustinHelton]

There are laws in it...the only way you could be cool that I know of is to change it, make it some sort of parody....We discussed in an advanced print class, a law that says if you change the image at least 50% its cool. But thats a longshot.

[seireyho]

I heard that was a wives tale...something to do with being mixed up with the law of appropriating the image of the dollar bill and having it be 30% bigger / smaller.

[seireyho]

Damn. Client art direction could get me in trouble.

[dennyschmickle]

There are laws in it...the only way you could be cool that I know of is to change it, make it some sort of parody....We discussed in an advanced print class, a law that says if you change the image at least 50% its cool. But thats a longshot.

That would never hold up.
What constitutes 50% change?

[steve w]

copyrights are not wives tales