TM question

[HUNT]

If a company has there brnd trademarked do they have to display the TM by there logo or in Ad copy next the the trademarked name?

[doggydoodle]

No. Even if they have it registered, no. It is there as a deterent for people that want to steal it or use it without permission. But they should use it. But they don't have to.

[HUNT]

I had thought if the trademarked piece of cop was mentioned a few times in body copy they had to show the TM on the first time mentioned.

[bdix]

from an international trademark site...

"The ™ or ® symbol need only appear in the first or most prominent mention of the mark. Omission of the ™ or ® symbol does not invalidate or compromise your rights in a trademark. Its purpose is to alert the public to your ownership of the mark, and it is one of the primary ways to affirmatively protect a mark."

[doggydoodle]

I see what you are saying. When you DO use it, yes you only have to show it the first time. That way your layout isn't overun with the "TM"s. And that is supposed to cover you for the whole piece. Just like when they use someone's name, they use the whole name at first mention and then only use the last name throughout the rest of the piece. Sounds like you got a good understanding.