Oh, Photoshop

[dennyschmickle]

REALLY??????


Photoshop gets a new logo
http://blogs.adobe.com/jnack/2007/09/photoshop_gets.html

I've been remiss in not sharing the news sooner, but I wanted to give it a chance not to get overshadowed by the Photoshop Express excitement. In any case, I'm pleased to report that the Photoshop family of products now has its own logo and tagline: See What's Possible™.



As you no doubt know, "Photoshop" has grown far beyond the side project of Michigan grad student, and even beyond a single application, to encompass a range of functionally different apps--Photoshop CS3, Photoshop CS3 Extended, Photoshop Lightroom, Photoshop Elements, Photoshop Album Starter Edition, and soon Photoshop Express--that all share a solid core of imaging smarts. As the press docs say,

To represent this rich family of products, Adobe is introducing the Photoshop visual logo. This logo will soon appear in all Photoshop-related marketing, so keep an eye out for it. The Photoshop logo on a product, service, or technology, represents the rich legacy, technical quality, and attention to detail that has made Photoshop the gold standard in digital imaging.

Or, as The Dude might say, "It really ties the room together." Here's a quick screenshot of the main variations on the logo. [Update: Jeff Schewe has posted a giant version, complete with E.T.]

So, whaddya think?
J.

PS--In light of the above, I can't resist passing along a totally different example of "Photoshop branding."

Posted by John Nack at 06:21 PM on September 17, 2007

I suppose I shouldn't be surprised.
But MAZN.

[phoondaddy]

Y this bother a brotha? Y u care for?

[Brad]

if it was green it would look like E.T.

phone homez mazn

[Steve Chanks]

wow, they stole it from PBS and Bravo

[allenboe]

Nope, I do not like it one bit.

But, I doubt Adobe will see any dip in there stock because of it. The Adobe Photoshop brand has moved far beyond any effects of a logo.

[strawberryluna]

wow, they stole it from PBS and Bravo

! exactly. you got there first.

[dennyschmickle]

Photoshop brand has moved far beyond any effects of a logo.

I think you're right in a disturbing way.
I mean... I think I'm pretty much giving up on logos all together.
MOST of them are pretty much unnecessary at this point.

It works for Target, auto manufacturers, various TV networks, stuff like that with multi-billion dollar marketing/advertising machines that burn corp. identity/images into our brainz. But the rest of "us" don't really even need them anymore.

There are great logos that work, and the rest are totally superfluous.

[dennyschmickle]

...THAT and I'm really cranky today.
I like bobby's gigposters logo.

[phoondaddy]

my logo rules and it is non-superfluous!

[dennyschmickle]

says you.