Microsoft: Who's in Charge of Marketing?

[poguemahone]

so google and apple are different because their marketing departments are successful at making you believe they are different.

it's fascinating how people get so worked up over a product. i should rant about how much i despise Cheetos.

[art chantry]

no, that's not the point i'm making at all.

whatever...

[dasroffles]

so google and apple are different because their marketing departments are successful at making you believe they are different.

it's fascinating how people get so worked up over a product. i should rant about how much i despise Cheetos.

I think the point Art Chantrizzle was making is that the marketing decisions of a company directly reflect the company's core values and structure.

Microsoft has weak campaigns that are mostly white noise and just recycled hack ideas. They don't have a structure that guides the outward facing brand of the company; which is a huge part of business practice.

And if they can't get that right, how can they be using that same inherently flawed and broken structure to make products that are useful and of high internal integrity.

And I'll use Windows once they ditch the antiquated and inefficient registry structure.

[Chris G]

This is old, and I'm sure everybody here has seen it a dozen times.



Microsoft has actually done some good advertising from time to time.




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Jerry Seinfeld got paid fucking boatloads of money for that ad on the first page. He uses Macs. There is a Mac on the desk in the back corner behind his breakfast table in every single episode of Seinfeld. When he did his first American Express print campaign showing what he bought with his AmEx card, there right in front is a Mac. They basically offered him more money than he could possibly turn down, so he did it.

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Microsoft's agency of record for Brand is CP+B out of Denver (just hired them last year). They are also the agency of record to Burger King and VW.








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[spunkmonkey]

My wife has been an Ad Manager at Microsoft for the last three years or so. Like Art was saying, there is no real centralized Ad department, but in a way it kind of makes sense. There really can't be a cohesive message that they put out, mainly because they have their fingers in so many pies that what appeals to Joe Blow won't neccessarily appeal to Xbox Jimmy, nor to Marty Mainframe the IT head. Granted, their commercials haven't been very good, but with the new agency I expect them to get exponentially better. And yes, it takes a certain kind of person to flourish in the Microsoft environment. Shit be crazy sometimes.

[piemel]

She kinda fucking sucks at her job then if she has been partially responsible for the ads in the past three years

[dasroffles]

She kinda fucking sucks at her job then if she has been partially responsible for the ads in the past three years

Stone cold steve austin!!!!

[Chris G]

My wife has been an Ad Manager at Microsoft ...

What product group?


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[spunkmonkey]

She kinda fucking sucks at her job then if she has been partially responsible for the ads in the past three years

Oh Rene.......

She has been mostly working on B2B and developer tools kind of products (pretty much just print and web ads), so unless you're some corporate IT geek, you probably haven't seen them.

I do know a few peolpe who have worked on the TV ads, so I'll tell them they fucking suck for you next time I see them. Also, would you prefer I falcon punch or throat chop them for you?

[spunkmonkey]

Stone cold steve austin!!!!

As in washed-up-loser-douchebag-wrassler? I concur.