Interesting commercial- a lot of super precise work

[j. walsh]

casey -


http://www.tcfilm.ch/lauf_txt_e.htm


> click the trailer.

[bdix]

Mouse Trap

Still dope nonetheless.

[sightlab]

Originally Posted by table9

i've read that this took some 200+ takes to get correct.

Amazing work indeed.

It took 600+ takes. I wish I worked for Weiden + Kennedy.

[Bryan Moats]

Originally Posted by j. walsh

this ad is some weak sauce.

A lame rip-off of THE WAY THINGS GO by Peter Fishll and David Weiss.

what pisses me off the most about advertising [and i should know because i work in advertising] is that most art directors are complete uncreative hacks.

I think the guy on the page there said it was supposed to be some sort of homage to Fishil and Weiss' work.

Or, y'know, a rip off works, too.

[sightlab]

Originally Posted by j. walsh

casey -


http://www.tcfilm.ch/lauf_txt_e.htm


> click the trailer.

They were showing that at Mass MoCa a couple years ago. Amazing, but it's got edits in it which takes it down a notch or two. The Honda ad is a rip off, but it's a very bloody well done rip off.

[guybur]

Originally Posted by table9

i've read that this took some 200+ takes to get correct.

Amazing work indeed.

It was actually your typical two or three days commercial shoot and they shot it in pieces and put it together in editing.

[Casey Burns]

thanks for the link justin!

that looks pretty amazing. i'd love to see the whole thing.

[Pedini]

Originally Posted by j. walsh

casey -


http://www.tcfilm.ch/lauf_txt_e.htm


> click the trailer.

I love how that first table falls right over after it has done its part. Definately like this one better, its louder.