Well, there's crowd-sourcing and then there's good old fashioned contests.
I don't think this contest is aimed at the graphic community (in an effort to get spec work), but at Old 97s fans (as a chance for a fan to design a shirt).
Right?
There can still be contests, right?
Yes Lon, there can still be contests.
and so it was written...
It's not like this is the only shirt they're gonna be selling. They've got a merch company behind them.