you made it you sign it. part of the covenant of buying art.
Personally, always on the front. Whether you think it's limited edition art or just an 'ad', everybody mostly seems to be playing the game according to 'fine art printmaking' rules. I have yet to see any important print work that is signed and numbered on the back.
Framers probably told you they like their gickles signed on the back so it doesn't interfere with the colors matching the couch, or it confuses their customers when they try to pass it off as an original and its got two signatures - one from the original copy and one from the signing of the print.
Now here's a wild peeve from my wifey who is a framer...sign the print in the printed area - she likes matting right up to the edge on most pics, and when you sign below it gets disappeared, or you are forced to frame with paper all around.
Same with round images - people that sign the print way down at the bottom lined up with the paper edges, you can't use a circle matt or you lose the sig.
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