I always get these weird process color wave handbills on my car. I can't read them, I've never been to a warehouse rave, and I always end up trying to pry them off the window while I'm driving home from the bar at 4am.
the only crap stuck under windshield wipers around here is for fucking yoga studios. i'd love to find some cool handout under a wiper.
unless the ink melted to the glass in the sun or something.
Yup Charles.... Atlanta is a driving town, too... Athens gets lots of foot traffic, but still, the posters that stand out are the ones you can read. When you're competing with a wall of other posters, making the type large kinda is the equivalent of shouting "HEY, LOOK AT ME, MOFO!!!"
We print handbills for a lot of the posters we do, but those are mostly freebies that we use for promotion.
Oh, for band related things, I think they are effective if people hand them out after a big corporate rock venue has just let out, and the event is for something that night at a club.
I think they are effective for certain markets. For band shows, ahhhhh.... not really sure. I would say no. For art/theater/Festival related events, I think so. But not on cars. More like on window sills at coffee houses by cash registers at resteraunts, that kind of thing.
Glad to make the office brighter. I make handbills all the time out of a HP Laserjet 8150. Nothing special, but why would a hand bill be badass color unless you were having a rave or something. I always throw them right away when they are handed to me.
i don't disagree with anybody, really, but i'll point out that while it may not help the actual show it's specifically advertising for, the ol' "that-poster's-hangin-on-my-dorm-room-door-because-it-looks-cool" deal is excellent long-term advertising for the band.
well, and the poster designer.
my coffee was horrible this morning.
Amen sister.. That was ALWASY my philosophy in Houston.. Because in this town, NOBODY walks around.. everybody drives.. So you had to design a poster to be read while driving in your car.. Or at a stop light..
Yeah, I feel it should be about the band. Not the artist doing the friggin poster. It seems a great deal of posters are only benefiting the designer! Makes no sense. If a designer wants the poster to be just about their hip layout and design, they should start their own damn band, and then see how many people show up to an event that has been publicized by a poster nobody can read. Hey, that cup of coffee isn't working.
I agree with you, Jimbo, even if you are bitchy. I always believed these posters for shows are meant to be read from a distance.
Guess I'm bitchy, too.... :o)
WOW! Like this one. I don't care about the acts, but this has it all. Easy to read, great color, nice layout. You can read this on a telephone pole when you are cruisin on the Harley. So many of these posters loose sight that it's advertisement, not strictly a piece of art. The crap with 12pt type wrapping all over the place is some 2 year college of art design that is really made for magazine print instead of in your face posters. Damn, I sure am bitchy this morning. Fuck it, I apologize, I'll get a cup of coffee.
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