This looks a lot like a biker tattoo. Biker tattos make me think of HOF. So... this works for me.
As for HOF sense of humor coming across in thier music... well you would have to know Matt to realize that I don't think he is writing the stuff he does with a tounge in cheek style. He writes what he writes because that is where they are coming from and trying to take thier image. But, hey.. I have been wrong before so who knows?
Yes I am... we really honestly like to dive into our work like this, I hope that doesn't seem weird to a fellow creative... :D
I seriously could walk you through the thought process of every poster we've made this year... it gets a bit foggy after that...hahaa
I try to make each project we do, not just posters, personal. And we draw A LOT of ideas out, pages and pages of thumb nails- we like to think on paper.
like I said before- we really geniunly LOVE design- especially the process, is very personal to us...
This discussion seriously kicks ass! sometimes I think I learn more here than I did in college...
When we sat down to start drawing this poster we approached this from the stand point of someone who really
enjoys HOF's music, but also as young artists who are a little weary of the Metal art gig- just in the sense that the art is VERY "over the top"... hell we both grew up in the 90's, so metal art was always kind of a joke to us-
Just as HOF is a very lucid and dark, they almost evoke a sense of sarcasm, like their sense of humor comes across in the music... we just wanted this poster to reflect their driving and serious sound... but also function as "over the top art" to reflect the sense of humor we feel is reflected through their music...
the comments about unicorns and such are dead on... more is well...more in this case and the color is simply a nod to the poster artists who broke down the 80's metal art scene into the 90's with bright colors and sarcastically busy and bright compositions... We love it all and are profoundly influenced by both styles- which are arguably one in the same!
I love you all! Donít ever stop discussing posters, please!
There you have it Dan.
If it did go overboard and add the martini glass, 8ball, dice, etc
then it would be as stupid as wallpaper posters often are. All artist and no advertisement.
His poster is right on the borderline, any further and it would be misleading.
We're all designing circus posters of a sort, in the long run.
Its false advertising or at least ineffective advertising if you can't tell it's a circus being advertised (and less sales as a result).
I can definitely understand psychobilly adapting metal imagery, it is somewhat derivative and influenced by metal at times. But I don't think that it goes the other way around. Can I put pistons, an 8-ball and and a martini glass on a High on Fire poster?
(Sorry to bring this poster up as obviously nobody really cares.)
I see what you mean of course, Seripop, but years ago that Rockabilly imagery was heazy metal imagery. Over time Rockbilly mixed with punk, hardcore, and metal to become psychobilly, hence the style now has metal roots.
It's all high energy rock n roll in the long run.
Hmm, wondering about Dan's appropriateness comment.
(since I am one of the biggest complainers about that).
Well, hmm, I can see this poster being perfect for Rev Horton Heat or Supersuckers, or nashville pussy, etc.
If the girls werent' there it would be a lot more ominous, much as the girls are well rendered and hot.
HOF are a darker feeling band.
But at the same time, the attitude of the band is not that far away from this.
Looking at it as is it doing it's job, which is: "attracting a potential audience to come to the show". I'm pretty sure it will.
It has an angry spirit, attitude, and power. It looks compelling. Someone looking for wild music wouldn't do wrong if this poster attracted them to the show.
It's surely not going to attract Wilco fans by mistake.
So, in the long run, it does its job, just in a less serious way than usual. (that skull guy is pretty serious. The girls are saying want to f me? Tough you can't.
Okay so, we're talking about appropriate poster work for High On Fire here, specifically Casey Mcgarr's interpretation. I agree that it's inappropriate but I'm wondering why this poster isn't also being commented upon because I think it's just as innapropriate
Casey's poster doesn't invoke that great medieval metal quality of the music but what about this poster? What do hot naked devils girls giving the middle finger have to do with High On Fire? Is that appropriate? I think it's got the right type and we have the prerequisite skull/fire/death that makes sense but there's such a specific message with the girls there. To me that invokes just as wrong a message as Casey's does.