I like it...it's obvious that it's a side of beef, but it's not a "hit you with a sledgehammer" type of pun. Color contrast would've been cool, but I still think it's effective.
ok-it's a visual pun, but i don't feel embarassed for it. i think the loss of definition in the image takes a bit away a bit of it's impact. maybe the carcass could be a different color than the type?
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