I used to be of the mind that a functional poster would be readable from 30 feet while driving by at 30 mph. Posters like this one have changed my views slightly.
Though I do think that the role of posters has changed since I started, thanks in large part to this site.
having your name bigger on a poster doesn't get your name out
all it does it make you look like a crappy local band no one cares about.
what get your name out is COOL LOOKING POSTERS, decent press, word of mouth, being friends with other bigger bands , college radio radio play , a good live set ect..
it's not like having your name in huge text is gonna make passers-by think your band is important or good.
here every bar band puts thier name huge on thier posters and often even put photos of themselves .
for some reason none of those bands ever draw a crowd or tour or do anything.
I don't know if that's true. I think that if your poster is eye catching, people will go up to it and look closer.
It's up to you to decide what you want from your posters. Do you want it to be both an ad for your show and an attempt to get people to remember your band's name, or just as an ad for the show.
Big bands frustrate me sometimes.. As a member of a small band, we have to make the info on our flyers big so our name gets seen. Big bands can get away with not being able to see the band name and info because they already have a developed following.