I'm surprised this hasn't happened more often. :D
They're Canada's biggest rap group. Madchild(the blonde dude at the front with his trademark dumbfounded expression) owns n' operates Battleaxe Records, their label. Rob the Viking(white guy to the left) is the group's DJ and producer. Prevail(black dude at the back) is probably the tightest lyricist of the bunch, and he's an avid reader. Moka Only(dreaded dude to the right) is the ultra-prolific one. Over 10 solo releases to date. Musically, they don't do a whole lot for me, but I respect how they built their fan base.