The whole font business here reminds me of the new Two Lane Blacktop Chevy that Johnny Lightening made. All the other cars in the movie series incorporate the movie logo or television logo and merge well with the standard backing card design. For Two Lane Blacktop they had to use just the standard san serif font used in the cheapie opening credits, so it looks rather bizarre on a toy (almost like a Mex bootleg). The point being, by not mimicking the original Hot Wheels logo, I personally think it looks worse but it looks so off that it probably captures my attention a split second longer.
yeah...the font kinda smells. actually, i'm a huge fan of the concept, but all of the type completely ruins it for me. oh, and if it wasn't an all ages show, then it woulda been cool to incorporate a "For Ages Over 21" as the recommended child age.
did someone actually use that awful font ... is it called "sand?" I think this could have been a really fun flyer if the artist had tried a little harder for authenticity. surely the type for hotwheels could have been hand-drawn. oh well.