If it was bitches it'd be a bad deal. Pitcher = good deal.
I think they charge $4 here for a 12 ouncer of PBR at bars, but mostly because all of the Oakland hipsters drink it and will pay out the nose for it.
I saw a huge aisle display in Whole Foods of all fucking places, showcasing PBR. I think it was for veterans day or some shit.
What a disrespect to our vets. At least promote something an alcoholic vet would drink.